Automated product tagging for ecommerce

Use AI agents to automatically tag millions of products with attributes and specifications

Pumice.ai's automatic product enrichment system transforms chaotic catalogs into structured, validated product data that powers better shopping experiences, from site search & product finders, to enriched PDPs.

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AI-tagged product with attributes

The ecommerce product enrichment platform trusted by huge brands

Dangler
Würth
Dupe
EuroOptic
Lab Supply
Winzer
Saucey
Coca-Cola

Getting shoppers to your store is only half the battle

What actually moves revenue is helping shoppers find, compare, and confidently buy the right product every time. Once your catalog grows into thousands of SKUs, tagging and enriching product data by hand can’t keep up. It’s slow, inconsistent, and full of human error.

Pumice.ai automates product attribute creation and enrichment.

It goes deeper than enrichment: our AI agents handle the product research needed for high-quality attributes, so you start at supplier catalog onboarding instead of after the manual work. Every data point is validated against your trusted sources.

Raw vendor file enriched and validated by Pumice AI

Shoppers abandon sites when they can’t find
what they’re looking for

Pumice.ai goes beyond accurate labels. Clean, structured attributes power how shoppers search, filter, and discover products across your entire store.

Richer filters on every page

Auto-populate filters for size, material, style, and more so shoppers can narrow results without the guesswork.

Search that speaks human

Connect the words customers actually type to the right products, closing the gap between queries and your catalog.

No more dead-end results

Semantic attributes on every SKU cut down no-match searches and turn more browsing into buying.

How Pumice.ai’s AI-based product tagging works

Pumice.ai’s AI endpoints are built and trained entirely for product data, categorizing to your taxonomy, generating attributes from your defined keys, and researching the web for grounded,
validated data with no hallucinations or made-up values.

Categorize products to your taxonomy

Upload any product taxonomy tree and fit products to the correct category with over 97% accuracy. Fine-tune a model to optimize your own pipeline.

Generate attributes from your keys

Use generative AI to create tags, features, and attribute values from your defined keys. Fine-tune a model to extract new fields or higher-order data.

AI web product research

Our product research pipeline surfs the web, on specific sites or open domain, to find real product data to enrich spec sheets and vendor files. No hallucinations, no made-up values. All data can be validated against your trusted sources.

Process vendor PDFs & flat files

Upload vendor catalog PDFs and flat files and Pumice breaks them into clean, structured product rows, with no manual data entry from your team.

Move away from manual product tagging with AI agents

Manual product tagging and data entry is slow, inconsistent, and error-prone. Pumice automates the entire workflow with AI agents built for product data. Your team spends less time researching SKUs and inputting data, and more time turning it into high-ROI PDPs.

  • Generate descriptive tags for each SKU in your product catalog.
  • Ensure accurate product tags by identifying need-based, buyer-journey-aligned attributes, validated against 1st-party data.
  • Structure tags to your own attribute schema, or let the models create new key/value pairs.
Pumice AI auto-tagging a sofa with need-based attributes

Optimized product discovery to improve conversion rates

Without buyer-aligned product tags, your products are invisible to shoppers online. Remove the misalignment before shoppers buy someone else's product.

  • Improve your site search results by aligning PDPs to relevant search terms and queries.
  • Improve SEO by optimizing product pages for your target keywords in search engines and 3rd-party channels.
  • Expand merchandising strategies by offering contextual cross-selling and upselling opportunities for relevant products.
Pumice AI auto-tagging a sweater with need-based attributes

Full customization on every run

Whether you have 100 or 100,000 SKUs, Pumice.ai’s enrichment pipeline is completely customizable to the exact data points you want enriched, and how. Rules, validations, focus areas, and structured value lists are configurable on every run you do.

  • Define rules, validations, and structured value lists for every field you enrich.
  • Run any enrichment endpoint on its own or as part of a full catalog workflow.
 personalized product recommendations@x

Keep your entire catalog enriched, automatically

New vendors, fresh inventory, and seasonal swaps used to mean endless manual upkeep. Connect Pumice's agentic framework to your catalog and product data stays enriched, deduped, and on-brand without anyone lifting a finger.

  • Always-on enrichment keeps every product current as trends and inventory shift.
  • Automatic categorization maps every SKU to your taxonomy and dedupes existing entries.
  • Native PIM, ERP, and channel sync pushes enriched data everywhere it needs to live.
Pumice agentic framework enriching and syncing catalog batches
Semantic enrichment

Create rich, structured attributes and values from your existing specs, images, and vendor files.

SKU onboarding automation

Turn sparse vendor flat files and PDF catalogs into complete, validated product records in minutes.

Product tagging

Generate descriptive, buyer-aligned tags for every SKU, structured to your own attribute schema.

Category pages

Auto-generate optimized category and collection pages from enriched product data and target keywords.

Catalog management

Keep your whole catalog current, deduped, and synced to your PIM with always-on agents.

Product research

AI agents research the web and your 1st party data to find and validate missing product data.

Powerful Integration. Seamless experience.

Pumice.ai integrates with Salesforce, SAP, and any CMS, CRM, ERP, or PIM to keep enriched attributes consistent across systems.

SAP logo integrationHubSpot logo integrationSalsify logo integrationSalesforce Commerce Cloud logo integrationPlytix logo integrationShopify logo integrationBigCommerce logo integration

Built for your marketing team

Pumice.ai's product data enrichment tools are built for complex catalogs

Retailers & Brands

Improve conversion rate with buyer-aligned filters and natural language search.

Wholesalers & Distributors

Standardize vendor-provided flat files to your specific catalog and product data standards.

3rd Party Channels

Standardize product data to 3rd-party channel-specific guidelines, rules, and best practices. One click goes from your catalog to theirs.

Product data cleansing

Your product data is scattered across vendor flat files, PDF catalogs, spec sheets, and half-finished product pages. Pumice pulls it all into one clean, structured, validated source of truth.

Standardized, accurate product data doesn't just lift your visibility in search and across every channel. It gives your team a reliable foundation to make faster decisions and drive revenue higher.

Learn More

Pumice product data pipelines

Product data enrichment

No more thin, siloed, or half-filled product records.

Pumice researches, generates, and validates every attribute against your trusted sources, turning sparse data into rich, buyer-ready PDPs in a single click.

Read Deeper

Pumice enriching product attributes with validated sources

Optimize for SEO & AEO

Run products through our PDP Optimization Pipeline to automatically optimize for the keywords and AI search queries you care about. Real competitor analysis, gap analysis, and keyword research for every product.

Optimize for SEO & AEO

Pumice PDP optimization for SEO and AEO

Frequently asked questions

Automated product tagging uses AI to read your product data, images, and source documents and assign the attributes, tags, and metadata each SKU needs. With Pumice, that means going from a sparse vendor flat file or PDF catalog to a complete, structured product record in minutes. Every tag is generated against your own attribute schema and validated, so your catalog stays consistent and search-ready without manual data entry.

Pumice's AI agents are built and trained specifically for product data, not general-purpose models. They classify products to your taxonomy, generate attribute values from your defined keys, and research the web and your 1st-party data to fill in anything missing. Because every value is grounded in a real source, you get accurate, buyer-aligned tags at scale instead of hallucinated guesses.

Yes. Pumice is designed to run across catalogs from a few hundred SKUs to millions, processing them in batches without slowing down. You can connect our agentic framework directly to your PIM or catalog and enrich, dedupe, and sync products on autopilot. Whether you are onboarding a single new vendor file or re-enriching your entire catalog, the pipeline scales to fit.

Most tools stop at enrichment. Pumice also handles the product research process needed for high-quality attributes, grounding every value in validated, trusted sources with no hallucinations or made-up data. Every enrichment endpoint is fully customizable per run, with your own rules, validations, and structured value lists. That means you can start at supplier catalog onboarding instead of cleaning up after manual effort.

Consistent, enriched product data gives search engines and AI answer engines a clear, structured understanding of every product, which lifts your visibility and rankings. Pumice runs products through a PDP optimization pipeline that adds target keywords, fills the gaps your competitors rank for, and structures attributes for faceted search. The result is more discoverable product pages across Google, marketplaces, and AI search, without manual keyword work.